See How Dota 2’s The Compendium Hits 5 Birds With 1 Stone | Dota 2 | eSports


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See How Dota 2's The Compendium Hits 5 Birds With 1 Stone | Dota 2 | eSports

$9.99 gets you access to Dota 2's The Compendium, a resource containing many Dota 2 rewards and virtual goods. Rewards include environmental effects, different in-game music, chat emoticons, skins and many other graphic and audio goods that enhance Dota 2 players' personal and community experience of the game.

What's so genius about The Compendium is how about 25% of every membership purchase (i.e. $2.50) goes into the prize pool for the upcoming The International tournament, currently the world's highest paying eSports tournament.

Moreover, inside The Compendium, unlocks on more rewards can be purchased, where a further 25% of every subsequent purchase goes into the upcoming The International tournament prize pool.

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However, not just the model itself is genius, but how it's presented to the community. The current total tournament prize pool is proudly dominant at the top of the page (nearly $11 million at the time of writing this). Underneath runs a vertical column containing tournament prize money milestones. For each prize money milestone, a new reward will be made available to members of The Compendium.

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Therefore, with The Compendium, not only do Dota 2 community members gain access to a wide range of accessories to their Dota 2 experience. With The Compendium, Valve successfully hit about 5 birds with one stone

Therefore, with The Compendium, Valve successfully hit 5 birds with one stone:

  1. Dota 2 community members gain access to a wide range of Dota 2 accessories for a reasonable price.
  2. By joining The Compendium, Dota 2 enthusiasts gain the feeling that they are contributing to the biggest Dota 2 tournament.
  3. By giving Dota 2 community members the feeling of contributing to the game's biggest tournament, it thus further helps to promote The International tournament.
  4. The ladder of milestones encourages Dota 2 enthusiasts to motivate their friends to also join The Compendium in order to both help the tournament prize money increase, and to uncover the next reward that they can use.
  5. Due to such a supportive environment igniting around increasing the tournament prize money and Compendium members simply having Dota 2 stuff that non-Compendium members don't have, it further motivates the "not-haves" to pull out their virtual wallets in order to join all those "haves."

The Compendium's benefits also spread far beyond merely what it has done for Valve, Dota 2, its community and pro teams. Thanks to Valve's setup, the Dota 2 community shook the world in 2014 when it boasted the near $11 million prize pool for Dota 2's 2014 The International. Such a large sum of prize money couldn't go unnoticed as many more eyes from all walks of life started taking eSports much more seriously. Whether resulting in a wider appreciation of eSports as a serious athletic endeavor, to more businesses and entrepreneurs setting their sights on what eSports could do for them, Dota 2's community raised the whole reputation of eSports as a whole.

The Compendium was one of Valve's models that helped bring this eSports revolution about. Others include sales of tournament tickets and team pennants.

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